Marketing Tips for Small Real Estate Asset Management Companies

by | Aug 26, 2013 | Real Estate

In a challenging economy, it can be difficult to market a home to prospects, especially for smaller real estate asset management companies.  It can be a challenge to compete with larger companies that have bigger marketing budgets.  However, the trick is not to compete with the larger companies.  There are some ways in which any property management company can attract more tenants.  Although some strategies can cost a little extra time and money, they will pay off in the long run.

Implement a New Strategy
Finding the resources to create a full-blown marketing campaign can be impossible for small companies providing estate asset management.  Connecticut property managers should instead focus on service.  Customer service has always been and will continue to be a driving force in maintaining occupancy levels in rentals.  This is where smaller companies will benefits because it much easier to get acquainted with a dozen tenants than hundreds of them.  Make sure staff understands that personal service should be a priority.

Highlight the Property’s Desirable Features
Real estate asset management companies should focus on aspects that make the rental unique.  Does it have a pool or state-of-the-art alarm system?  Is there a community center or a unique view that makes this property stand out from the others?  If so, be sure to highlight these features to prospects when you give them a tour of the facilities.  Showcase all of the desirable aspects, even if they include things such as such as enhanced security or new appliances.  Even little things can stand out.

Offer Freebies
Everybody likes free stuff, but your freebie does not necessarily have to be a free month of rent.  Think of something that requires a little more thought, such as a gift card at the local grocery store or a fruit basket.  These tokens of appreciation take very little time and effort but will likely be very much appreciated.

Do you need help keeping your rental property occupied with tenants? At Real Property Management Greater New London, we have the tools to ensure you keep making money each month.  Visit us at to learn more.

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