How Maryland Property Managers Can Manage Their Online Reputation

by | Jun 25, 2013 | Real Estate

All property management companies in Maryland want to have good online reputations since most prospective tenants and property owners search companies online when considering who they should go with.  The problem with online reviews and posts is that they are generally mixed no matter how good a company is.  You may have everything from outstanding comments from satisfied customers to wild rants from tenants you have evicted.  Even though the positive comments are good for your reputation, just a few negative comments can do serious damage.  While you can never eliminate all negative comments that are posted, there are a few things you can do to lessen the negative impact.

Be Proactive

Always make sure someone is monitoring your name and company online.  There are plenty of free alert services offered by Yahoo, Google, MSN, and other private firms or websites.  If you simply enter the name of your company or words you would like monitored, then you will receive an email alert every time the names or words are mentioned online.  This is an affordable way to know what is being said about you and your company, but you have to be proactive in keeping up with it.

Hire a Marketing Agency

Although marketing firms can cost a lot of money and would not be very cost-effective for smaller real estate asset management companies, these firms have specialized services that can give property agencies positive marketing to offset the negative posts being displayed online.  They can bring outstanding results if you are able to afford the services they provide.

Hit the Cyber Pavement with Social Media Networking

Create accounts on major social networking sites, such as Facebook and Twitter.  This will give you an opportunity to have a large community of staunch supporters.  You will be able to address comments that are posted, and your other users will see you are trying to make an effort to resolve any present issues.  Tenants, prospective tenants, and property owners respect property management companies that admit to their mistakes and rectify them in a timely manner.  You should always think about your responses before you post them because you do not want to exacerbate the damage by lashing out in the heat of the moment to profanity laced statements by unhappy tenants or customers.  Always respond in a professional manner.

RPM is one of leading property management companies in Maryland. They help you to keep your properties stocked with high quality tenants who pay on time.  For more information visit

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