As most of you know, the Internet has basically taken over most all major businesses and their advertisement as well. What many people tend to forgot is that the written word and the paper form of business cards are sometimes the least likely to be forgotten once received. I am sure you have all seen businesses advertised online and two seconds after you saw the advertisement you forgot exactly what it was all about. Paper business cards can help to ensure that your company and your name will go along with each and every prospective client you hand them to. There is something to be said about one on one delivery even in this day and age.
If you have a new company and you choose to use regular business cards to help you advertise your company, it is best to make more of them than you think you will actually need. You can mail these business cards out with a letter to prospective clients that live far away from your location, but if you have prospects close by you, you should definitely think about hand delivery. Think about how much it means to you personally when someone gives you a note they have made or written themselves. Is it not much more meaningful than shooting you and email. If you think about what you like and how you like to be treated you will likely figure out that business cards are the way to go.
Business cards can also help you advertise your new company if you take them around with you wherever you go and hand them out like you are giving candy to kids. Add a little something to the card to make it appealing to the general public. You may even want to go with the candy idea and add a piece of candy to the card. Who doesn’t like candy?
If your company is so new that no one has ever heard about it before you may want to attach something to the card that helps to explain a bit about what your company does. For example if your business has something to do with building, you could attack a Lego to the card. This may sound a bit cheesy but I promise you, if you take the time to put a little thought into it you will be sure to get good results. If you have something that is tangible for people to hold they are likely to remember your business above all the others and will likely come to you when they are ready to do business.
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