3 Reasons Print as an Effective Marketing Tool

by | Dec 12, 2013 | Business

No doubt online marketing is taking a front seat in promoting business. However, with the competition of getting top ranking on Google becoming more and more fierce you cannot always depend on people finding you online unless they’ve seen your web address somewhere. That somewhere is print marketing.

1. Establishing Your Brand
When you set out to create a business you have to establish your brand. Creating a website plays a huge role here. However you also have to have the tools required when meeting potential clients face-to-face. Key tools for client presentations and meetings still require the following print items:

  • Presentation Folders
  • Business Cards
  • Letterhead
  • Envelopes
  • Brochures

2. Introducing Yourself
You have to get your name out there and you can’t do that using only online tactics. Online marketing can be expensive and until you establish critical mass you will need to let people know how to find you. Traditional print tools will help advertise your service and help drive traffic to your website if this is going to be a crucial part of your business. Offset printing services in Southern California can offer you a package of traditional print tools proven to be effective in raising awareness including:


  • Rack cards
  • Brochures
  • Door Hangers
  • Point of Purchase Signage
  • Flyers
  • Postcards

3. Target Your Local Audience
Print can still hit your perfect target audience to drum up local business. Using hand delivered flyers and door hangers gets your name and services right to the door of your local audience. Although you can use business listings online to attract local traffic, you can only reach people trying to find you. That leaves a whole group of people who don’t even know what you can offer them.

As you can see, you can use print to lure people to your online presence and then use your online presence to reel them in. It is necessary to blend both traditional and non-traditional tactics: Brick and mortar can use online marketing for customers and online businesses can benefit from print.

4. Old-fashioned Bartering
You can also use your print pieces to exchange with other local businesses. Have your brochures or rack cards placed in their shops or offices and you can do the same for them.

Latest Articles