An archive is a group of documents or a collection of historical records which have been accumulated, preserved and stored over the course of an individual or organization’s lifetime. The study and practice of organizing, storing, and providing access to information and materials in archives is called archival science and an individual working in archives is called an archivist. An archive also refers to the location in which these records are kept. Archives concerning an individual may comprise of letters, papers, photographs, computer files, scrapbooks, financial records, diaries or any such forms of documentary materials in any media or format created or collected by the individual. On the other hand, archives concerning an organization, corporation or government encompasses a variety of records, including administrative files, business records, memos, official correspondence, meeting minutes, and such other historic data.
For a firm to be successful in its marketing efforts, it should have an effective marketing plan. Some large companies may have plans with hundreds of pages and small companies with just half a page. You should always track your performance to follow the plan properly. You can do this by leaving a tab for putting in monthly reports on sales and manufacturing. You could also use a three ring binder where you can put your marketing plan and refer to it at least quarterly. It would be better if you refer it monthly.
Big money and the urge to start a business do not make an entrepreneur. It is the right attitude and aggressive drive to succeed in business that makes a successful entrepreneur. Research shows that most of the successful entrepreneurs possess several common personal qualities and have similar way of thinking that rewards them with big success. They possess an inner drive like ambitious Richard Branson, to grow and succeed in their business, rather than acquiring technical knowledge or getting Harvard University’s graduation certificate.